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Established in 2017, Prometeon joins as a WorldSBK Official Sponsor until 2025. Prometeon produces tyres dedicated to the industrial world, including the transport of goods and passengers. Prometeon is driven by a continuous in-house development of innovative technological solutions to develop its high-performance product ranges, which are designed to improve the efficiency of each fleet. Prometeon Tyre Group (PTG) is the only global tyre manufacturer entirely focused on the industrial market, which includes trucks, buses, agro and OTR tyres and has just launched its new generation of tyres, the Serie 02 under the Pirelli brand, which represents its state-of-the-art innovation and sustainability.

With its commercial presence in over 150 countries, Prometeon will benefit from the Championship’s worldwide exposure, as the partnership means PTG will feature on trackside banners during the season. This new agreement will also see WorldSBK fans benefiting from a dedicated experience in the paddock, whilst Prometeon VIP guests will be invited to Show Gala Dinners in the SBK Pit Lounge area.

Roberto Righi, General Manager of Prometeon Tyre Group, expressed his delight at the two brands joining forces: “Superbike was a natural choice, because it is one of the greatest expressions of motorsports competitions worldwide. Last year's Championship, dominated by a challenge in the last corner between six-time WorldSBK Champion Jonathan Rea and the new king of the category Toprak Razgatlioglu, was the most exciting in 20 years. Prometeon is a company that thrives on passion and challenges, just like the racing world. We enter with the aim of being a long-term partner for WorldSBK because we are convinced that it is an excellent opportunity to add value to our brand and offer engaging experiences to our customers”.

Speaking of the deal, Francesco Valentino, Head of WorldSBK Commercial & Marketing department, commented: “We are thrilled to launch this new partnership with Prometeon. This project represents a business-to-business opportunity to be exploited and maximised at its best. The internationality, which brings us together, plays a key role in targeting the pre-established goals that have been set for the project in terms of awareness and sales promotion. We are convinced Prometeon will become a valuable partner, not only for Dorna WSBK Organization, but also for all parties involved in WorldSBK.”

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